Some Web Designing Tips That Boost up Your Sales

Just having an eCommerce website is not enough until and unless it doesn't drive the sales. It may happen that your website has a lot of traffic but lesser customers, you are lacking something and you need to identify what it is that's not working in your favor. Most of the first time visitors of your website do not buy from the site. They might compare the prices of your website's products with other competitors. You have to make sure that the sales on your site are increasing to have a profitable eCommerce website.

Do you know web design has an impact on the website's sales? Yes, you heard that right!

Here are some of the web designing tips that boost up your sales -

1. Limited customer information

It is important to ask only the limited and precise customer information in the contact form such as name, email address, and zip codes. Visitors may think you are asking for too much information if you put in more fields. Besides, people hate filling out lengthy forms. They might even not fill the form and leave your website rather than filling out lengthy forms.

2. Design for easy navigation

If the navigation of your website is easy, the visitor will spend more and more time on your website and that increases the chances of sales. Dividing categories clearly, making navigation elements clickable links and putting a search feature are just some of the web design elements that make your site easily navigable.

3. Fast loading time

A customer gets irritated if the site is taking way too much time to load. According to recent studies, 47% of customers expect the website to load in less than 2 seconds and most of the customers will leave the site if the loading process takes more than 3 seconds. Make sure that the loading time of the site is fast enough that the customers will stick to the site and visit the site which may ultimately result in sales.

4. Give away free stuff

Who doesn't love free or complimentary stuff? Sometimes all people need to engage is to see the word FREE on the page. Giving them free stuff will encourage them to buy more from your eCommerce store. Offer them what you can and boost your chances of getting more conversions.

5. Mobile friendly website

A successful website is the one that runs on all the devices such as laptops, tablets, and cellphones. You might build a great website that looks great when viewed on desktop or laptop but looks unorganized and cluttered in cell phones. It is not said to be a responsive website. Responsive designs adjust to the size of your browser automatically. Mobile friendly and responsive website designs are essential these days. So a website must be mobile friendly and work properly on mobile phones as well.

6. Make a video of your products

There are many people who find reading articles boring and would rather watch a video than reading the article. So in order to reach out to customers, you can make a video highlighting your products and services. Videos are more engaging and are easier to make. It would be better if the duration of the video is kept short to about three minutes because longer videos might be time-consuming for the customers and they might not watch it till the end.

7. Display testimonials

Genuine testimonials from previous customers are great for spreading a word for your products or services. So whenever you receive a positive message from the previous customer, always put it up on your website so that the customers can see. You can also use an entire page or section of your website for testimonials since they attract potential customers on your site and build their trust in your website and its products.

8. Visible call-to-action (CTA) button

A call to action button is the one from where a visitor/customer can directly contact you while exploring your website. Make sure that the CTA is highly visible on your website. You can also put it in a different color such as in vibrant colors like orange or red to attract the customers. You must put it on the home page of your website so that it can be clearly seen by everyone.

Conclusion

The tips mentioned above were some of the web designing tips that help in boosting up your website's sales. Work on these tips and you will definitely see a rise in the sales and ultimately your business will grow. These were some of the tips that we think are beneficial for web designing that can work in your favor. Do you know of other web designing tips as well? If yes, please share them with us in the comment section below.

The Ultimate Guide to Page Speed Optimization for WordPress

Imagine visiting a website which takes a lot of time to load, will you stay at that site or will you leave it? Of course, if a site takes more than 4-5 seconds to load, you will get irritated and leave the site finally. Having a great page speed loading time in WordPress benefits your business and visitors will stay on your website for longer time and search engines will rank your sites higher in search results as well.

Having a website with slow page loading speed will affect your business as nobody wants to waste their time on a slow site. Internet users do not have a lot of patience when it comes to page loading speed.

Why is having a fast loading site is important?

1. Fast page loading speed helps increase your site's ranking in SERPs

2. Slow page speed will decrease your site's bounce rate.

3. Faster page speed increases conversion rates

4. It leaves the visitors of the site happy and satisfied.

When you talk of page speed, it is simply the measurement of how fast your site's contents load. So when you talk of page optimization, page speed is one of the things you should be working on.

So here are some of the steps that can help you in improving the page loading speed of your WordPress site-

1. Backup your site

It is very important to make a backup before doing any major changes to your site. You can back up your site easily by installing a backup plugin. It is important to create a backup so that you don't lose data and it helps you restore data of the previous version. Restoring the data to the previous version is better than doing it all over again.

2. Optimize your site's images

High-resolution images take more time to load and this affects your page speed. While uploading images in the site, make sure to choose the correct image file type. The file type has to be chosen on the basis of which colors the image has. If the image is rich in colors with no transparency, use JPEG format in it. GIFs fit images with flat colors. Most of the times, site owners make use of JEPGs and PNGs file types for images. If you want to have quality images, make sure to select high-resolution images and reduce it into a smaller size. This will create a better quality for images rather than using a small resolution image.

3. Choose an appropriate theme

WordPress has a lot of themes to choose from. WordPress themes look good and have all the features that you can imagine they might decrease the speed of your site as they don't pay any importance to the site's performance. To create a successful blog or website, choosing the right theme that prioritizes performance is very important. Priority must be given to theme's performance than its features because no matter how many features it has if your site isn't performing well, then it's useless. No matter what theme you choose, always prioritize performance over features.

4. Install WordPress caching plugin

WordPress pages are dynamic. To build your pages, WordPress has to run a process to find the required information, put it all together and then display it to the user. This process takes a lot of time and involves a lot of steps and can slow down your website when many people visit your website at the same time. That's why we recommend you to use a WordPress caching plugin as it makes your site much faster. So you must have installed and used a WordPress caching plan for your website as it makes your WordPress site nearly from 2 to 5 times faster.

5. Use faster plugins

Poor WordPress plugins may affect the performance of your site and slow down the loading speed of your website. It increases your page load time and slows down the site. So it is very important to choose the right plugin that will help in improving the performance and loading speed of the site. To help you choose the right plugins, we think the following are our picks of the most common and best plugins for WordPress-

• Wpforms

• Solilioquy

• Shared counts

• Envira gallery

Apart from these, you can test other plugins as well. Simply run the speed tests before and after installing the plugin and compare its impact on the site's performance.

6. Use appropriate social media buttons

Social media has always been a big and important part of digital marketing. Placing the social media buttons on the right and appropriate place makes it easier for the users to share the content of your site with others. Thus, there is no doubt that one of the best ways to share the content and products of your site on other social media platforms is by adding social media buttons on the site. Thus, make sure to add these social media buttons on your site and place them where they can be easily visible to the visitors.

Results and conclusion

As we said at the beginning of this blog that WordPress page speed optimization is very important and is a must for improving the site's performance and for increasing site's page load speed. The points mentioned above were some of the steps and techniques which will help you learn how to improve your WordPress site's speed and performance. Go ahead and try out these techniques. Don't forget to check the site's speed before and after implementing these practices. You will be surprised how these practices work for you and boost your WordPress site's performance and speed.

Also if you know of other practices as well, do share them with us. We would love to know about ore practices that will boost the performance of the WordPress website. Do share them with us in the comment section below.

PHP Application Development for Enterprises

PHP was originally designed for web development but now it has become a general-purpose programming language. PHP is a functional language with rising importance today. There are many advantages of PHP as a programming language. The are many PHP developers and it is easier to hire top developers who have broad knowledge in this field. PHP application is based on an open source and cross-platform language. The typical PHP team is likely to have knowledge of CSS3, HTML5, MySQL and JavaScript framework. There are millions of PHP users around the world using PHP for web design and development which makes PHP the best platform for enterprise business.

Do you want to have a successful eCommerce site with loads of features and which gives a better experience to the users? If yes, then you must hire the right PHP development company.

PHP comes with many features and benefits which makes it better for any developer to design and develop an eCommerce application with PHP7 to make a website load faster.

Here are advantages of PHP for business enterprises-

Diverse community, expertise and time.

PHP application is development is an open source and cross-platform language and it has one of the largest and most dynamic support communities. There is a large ecosystem of PHP developers which makes it easy to hire developers with broad knowledge. Most common programming languages are SQL, JavaScript, and PHP. Php platform also provides flexibility, quick time to market especially when working on deadlines.

Scalability and performance in PHP Application Development

Good enterprise software should be able to adjust to the amount of work you handle. PHP offers support for tools such as APC and Redis which cache parts of the code or the database objects, as well as directly stores in the memory of the server.

The following aspects of PHP web application Development Services result in faster development speed and a lower cost for the whole project-

• provides robust support for a majority of additional web technologies.

• Pre-built modules for direct integration

• bug fixing

• the processing workflow

considering the huge support of PHP developers, the security bugs are solved in no time.

PHP and Maintenence

PHP provides long-term support when it comes to maintenance. PHP is serious about robust performance. New versions and updates of PHP keep coming. PHP development team can expect five years of official support for the current version expires, an upgraded version of PHP will be ready in the market providing similar support.

Development and support for PHP application development

PHP has the three top CMS engines- WordPress, Joomla, and Drupal. Taking advantage of ready-to-use platforms that have all the necessary tools to represent a company's brand, marketing strategy, or eCommerce tool is cheap, fast and it promises long term support.

PHP application development can be supported by several frameworks that incorporate great architectural concepts.

Among the most famous PHP are Symphony2+, Laravel 5+, Phalcon, CakePHP. Among these, Laravel has to gain more users since 2016.

Reduction in total cost using PHP apps

The following aspects of PHP app development result in faster development speed and reduction in the total cost of the project-

• a large community of PHP developers who are familiar with many web technologies.
• An ocean of pre-built modules for direct integration
• the processing workflow

Thus we can say that developing PHP apps save money, time and effort.

Observations and findings...

We conclude from the above blog that whether it is the enterprise or startup, anything can be successful with PHP application development. The strong ecosystem of developers, diversity, proper architecture and a powerful framework that add to the rise of PHP application development. You can say that PHP is the best platform for enterprise as almost 80% of all dynamic websites use PHP for eCommerce websites. Thus we can say PHP is the best platform for application development and has many features and advantages that will help you in the long run.

Mistakes To Be Avoided While Designing Your Website

Website designing ain't an easy task. It can be difficult to master. When it comes to creating a design that boosts up the sales and generates revenue. Your web design has the power to either make or break your company's goals. Your website needs to be appealing , it must look attractive as well as it must also make money.

Although many websites struggle in getting the leads, visitors and traffic on their website even after putting so many efforts. This happens because there are some loopholes that you need to work on. If you wish to increase the amount of traffic, leads and sales on your website, you will have to avoid making some mistakes to stand out from the competitors.

Let us see which mistakes you need to avoid while designing your website to have a responsive and profitable website.

Listed below are those mistakes. Let's discuss them-

1. No responsive design

A website must be responsive. It is the most important feature of a website. Being responsive means that the website is accessible to everyone irrespective of their device. If the site is not responsive then not everyone will be able to use and access it. Thus, there are more phone users than PC users and if the site is not responsive then this is definitely a roadblock of website design.

2. slow website load time

If any website takes more than 4 seconds to load completely, then it is too slow. According to a Google survey, most of the websites take more than 7 seconds to load which is not the sign of a good website design. They also found that the slower the site, the more likely the user is to bounce and leave your website which you don't want to happen. Thus a website must not take much time to load if it wants to attract traffic and increase its sales. Thus the loading time of the website must not be more than 4-5 seconds.

3. Absence of quality content

A website which doesn't have quality content fails to attract traffic and will not be able to build relationships with potential or repeat customers so you must offer quality, unique, fresh, eye-catching and engaging content. Quality content is also highly valuable as an SEO practice. You must have heard that 'content is the king' and that is true indeed. Content plays a vital role in any website. It keeps the customers engaged and thus, content must not be repetitive, old or copied from somewhere else. It should be original, fresh and apt.

4. No or hidden contact info

Imagine a website with no contact info in it. Irritating right? Yes, a website must have contact info so that your customers can get in touch with you if they have any query or issue. The customers who visit your website need to get in touch with you and for that purpose giving contact information on the website is very important and necessary.

5. Using too many fonts

Using too many font styles and fonts of different sizes doesn't look good and attractive and rather create confusion in the minds of customers. Visitors might get distracted when they read something which has too many different font styles of different sizes. Your website may be appealing but overdoing it with a lot of fonts and styles isn't a good idea because the simpler, the better. You must not have more than two or three fonts in a website.

6. Poor grammar

We all make some grammatical mistakes from time to time and it is okay and understandable as it is not our first language. Although many times website visitors forgive the grammatical errors and mistakes but when it creates a problem when it becomes repetitive. It makes a terrible first impression and as you know, 'first impression is the last impression' so make sure to leave a good first impression by improving the grammatical mistakes on your websites.

7. No search box

If your website has more than 15 to 20 pages, it's probably worth adding a search box. If you have an eCommerce site then having a search box is a must. For example, sites like Amazon, eBay, Flipkart etc have a search box on the top of their home page from where you can search the products that you are looking for. It makes it so much easier for the customers to use the website. Whatever you are looking for, you just have to type that in the box and it will load within a few seconds and a list will be there in front of you.

Thus, a search box really makes it easy for the customers to search for the products they are interested in and it attracts more and more customers to your site as well.

8. No return policy or warranty

A website not having return policy fails to impress the customers. Website visitors want to know that you will take care of them if something goes wrong such as if you received a defective product or the product didn't fit you, in such cases you will have to return the product but if there is no such option on the website, they will hesitate in buying from your website next time. This also leaves a bad impression of your website and it will result in losing a customer.

9. Poor search

Website visitors in eCommerce sites use to search for what they are looking for. Search is how they find the product they are looking for out of many products available. If your site needs a search engine, make sure it shows the best and most relevant search results.

10. Not answering visitor's question

The website visitors might have some questions that they want to ask to you but if you don't answer their questions, they will leave the website and it leaves a bad impression of the website on them. Website visitors have loads of questions that they want you to answer such as

• How do you handle returns and exchanges?
• What's your shipping charges?
• Where are you located?
• What's your delivery time?

These are some of the basic questions that visitors generally ask and if these questions go unheard or unanswered, they might leave your website and never come back. Thus, you should always answer the questions asked by them from time to time.

11. No browser caching

When browser caching is enabled, web pages load faster than usual. Once you have downloaded and multimedia such as images, videos, graphics, files, etc, it lives in your device or machine. Retrieving files from your hard drive takes lesser time than retrieving them from the server. Without caching, your device will have o download the media, again and again, every time you click on a product page. Thus enabling browser caching in the website is a must.

12. No image or file compression

Can we say images speak louder than words? A single image file can have a lot of unnecessary information. Image compression removes the unnecessary data giving you the same image but with a smaller file size with a slight change in the quality of the image.

13. Unresponsive image size

It is recommended to use CSS media queries to ensure that graphics, images, and videos on your website are fully responsive and user-friendly. The images and videos on the websites should change as per screen dimensions and with different devices. Your CSS should accommodate the changes in size and shape, resizing your images and media.

Conclusion

Mentioned above are some of the mistakes in website design that have to be avoided. We have involved the top 10 mistakes which we think need to be corrected in order to have a flawless website design. These are the loopholes because of which a website fails to get the desired leads, traffic, and increased sales and profit. Try to avoid the listed mistakes and you will definitely see a difference if you work hard to correct them and not repeat the same mistakes again.

Do you know of other mistakes too that need to be corrected and have not been included in the list? if yes, feel free to share those mistakes with us in the comment section below.

10 Reasons Why Customers Hesitate To Buy From Your eCommerce Store

Want to attract more customers to your store? Want to increase sales ? Want to retain new and existing customers? Well, it may sound like an easy task but it is not.

Your eCommerce website is designed to attract people to buy things. There are many eCommerce store that we have bought things from. To name a few, Snapdeal, Amazon, Flipkart are some of the nationally known and popular eCommerce websites that we have heard of or have done shopping from. But there is an uncountable number of websites which we don’t even know of.

Remember that when people visit your store, they’re in search of a store that best fit their requirements. So your website must look attractive so that the customer find your website capable of satisfying their needs.

In the list below we are gonna discuss some points/mistakes/ problems which keep the customers away from your website.

Why do customers hesitate to buy from your eCommerce store? Let us know in the points below

1. Poor quality image and product discription

While shopping online, customers rely on product images as they can’t pick up and inspect the product like we do while shopping from the local store. If the images that are displayed on the store are not clear or of poor quality, they will not show interest in the product and you will lose the sales ultimately.

Put clear and HD pictures from different angles and create unique description which will make it easy for the customers to know what the product is all about and how it can benefit them.

2. Complex checkout process

A complex checkout process can be a complicated and frustrating experience for the customers. Checkout has to be simple. Eliminate the complicated checkout process by creating a short and simple checkout process. This way customers will prefer buying online and the sales will definitely rise.

3. Shipping charges

When we shop online, sometimes shipping charges are too damn high that you give up the idea of buying that product. Sometimes shipping charges are also kept hidden until the very end of the checkout process and this frustrates the customers because shipping charges are one of the major reason why people abandon the shopping cart. But there has to be a solution such as lowering the shipping charges for the products which are cheaper etc.

4. Lack of customer support

Online shoppers might get confused with a product and like a store, they can’t ask the shopkeeper or salesman about their query. Online shoppers often don’t get these type of services and may lose interest in online shopping and leave your website midway if they can’t get the answers right away. To avoid this problem, make it possible for online shoppers to contact you for any query or question. Give clear contact details that are easily visible on your site. This is where you can answer common questions shipping, refunds, product tracking etc.

5. Complicated returns and exchange

The biggest drawback of any online shopping site is that the returns and exchange are complex and also not free. By letting your customers know that you offer free return and exchange policy, they might shop more from your website and lessen the cart abandonment. There should be easy returns and quick refunds should be initiated. This will build trust in the customers and they will prefer to shop from your store thus increasing the sales.

6. Incorrect price

Pricing of the product is one tricky process. If the price is lower, customers will think that the products are not of good quality and when the price is high, they will think it as too expensive and not worth buying and will shop somewhere else. Proper market research can help you find the right price and also comparing the price with another website might help you in keeping the right price for the product and this will help you in gaining customers.

7. Missing contact information

We all know that eCommerce websites are virtual and all the products on the site are also virtually present there but there has to be contact information visible on the website. Customers need to know how they can reach you if they have a problem. There should be a contact us page on the websites and information such as mail Ids and contact numbers should be given.

8. not promoting properly

Promotion plays a vital role due to which more and more people come to know about your business website. You need to create an effective marketing strategy that uses social, content marketing and paid marketing. This way you will attract more traffic on the website and your sales will hopefully increase.

In a nutshell..

As we know there are a lot of websites available and people prefer to have their websites and online store but just having a store isn’t enough. As long as sales are not increasing, having a website is useless. There has to be enough traffic on the website and customers must buy something and not hesitate in buying something online. The website should be attractive enough to attract customers. Not every visitor will become a paying customer but you need to follow some points and resolve some issues in order to gain a lot of customers and increase sales. Mentioned above are some of the problems which generally restrict customers from buying online from eCommerce websites. Learn from the problems and turn them into perfection that’s how customers will trust on eCommerce sites and buy more and more thus increasing the sales.

Point Checklist before accepting the Web Development Projects

Whenever a client approaches you with a particular project, you first need to go through a few details in order to decide if the project is suitable for you or not. In this blog, we are going to discuss some points which could possibly help you decide whether to accept a project or not.

Let’s discuss some of these points in brief...

1. Timelines

Time is always a major factor in any project. Many companies claim to deliver the project in short time but just claiming isn’t enough. Also if you’re working on multiple projects at a single time, you will be overburdened with work and so will your developers. What if the client is expecting for the product to be delivered within a short span of time but your developers are already working on other projects then you will not be able to deliver the project on time which will leave your client unsatisfied. Always keep a track of time schedule before accepting any project because you don’t want to leave your customers unsatisfied and your developers overburdened.

2. Budget

When talking about project budget, budget and client’s requirements go hand in hand. A client should be aware that their overall budget will put the project in a certain direction. The more the requirements of the client, the more the overall budget of the project. Although we try our best to offer the best services in the affordable budget still there are some situations in which we cannot do much. Also, we don’t want our clients to face the problem of ovto pay for many more such as maintenance, marketing, 3rd party services etc.

3. Technology

Technology is certainly one of the most important factors. Clients sometimes have a desire to build their store on a particular with a particular technology. The problem occurs when technology is not fit for a particular project. It is very important to know whether a specific technology is suitable for a project and to which extent. Technology is the key and technology fit is undoubtedly one of the important factors to be kept in mind before accepting any project.

4. Expectations

It is important for both the sides to have a good understanding of the project. That’s the only way to have healthy relationships. We need to be aware of our roles, work that has to be done, our responsibilities, only then we will be able to maintain and build a relationship. Fulfilling expectations of clients is our duty but promising something that we can’t fulfill leaves a very bad impression of your company on the client. Just promising something for the sake of accepting the project is the worst thing you can do. This will create distrust in the mind of your clients for your company and every promise you failed to fulfill will come back and haunt you in the future.

5. Future perspective

It is difficult to even start a project without a perspective. We need to take in consideration of the client’s needs, business model as well as their short and long term plans. It is important to foresee future together and work in that direction because tomorrow’s fate is depended upon today’s planning. Sometimes, everything might look perfect but if we don’t have the vision we can’t reach there. Having a future perspective is thus very important for the business to run smoothly in long run.

6. Communication

Having proper communication from both sides is very important. There should be proper communication and the developers should be available to solve client’s queries and questions regarding their project. If your client or agency has a problematic, delayed communication, your project might be delivered late than the promised date. The communication gap can have many different reasons such as the other side is too busy, the person who you’re talking with doesn’t understand the project etc. You need to take care of all these things and manage to have efficient communication with the other party.

Let us summarize

Mentioned above were some of the points which from our perspective are crucial to know before accepting a web project. There surely will be more factors that are also important. If the points mentioned above taken into consideration carefully it can help you in offering a smooth and effective project to your clients that too on time. It is close to impossible to have the above points perfectly aligned but you can try your best because having a healthy balance is a must. Try and apply the above points and let us know how it works for you.

How to Increase WooCommerce Sales in 2019?

WooCommerce is a free open source ecommerce plugin that allows you to sell products and services online. The excitement of launching a new ecommerce store is unbeatable and what’s better than getting profitable results at the end of the day? Your ecommerce store is successful only when it is profitable, only when there are continues and increased sales. And once that happens, you get more and more eager to attract more visitors to your ecommerce store, more customers and increase sales as well. Who doesn’t want the rise in profits?

When it comes to building and launching an ecommerce store, the biggest challenge that comes your way is how to get leads which will later turn into customers and how to turn them into sales.

• In this blog, we have gathered the top 8 WooCommerce marketing techniques and practices that you can employ to boost sales on your online store. Let us discuss these points here.

1. Discount Coupons

Who doesn’t like coupons? Coupons and discounts are a great way of boosting up your sales. You can completely customize the deal of your online store. You can also control the validity of the coupons, who gets to use the coupons and the amount limit on which the coupon can be applied. The best thing about using coupons for promoting your store is the fact that you are in charge of distributing the coupons. Coupons attract new customers and they might make their mind to buy from your store. You can avail coupon when a new user visits your store or when a new account is created on your ecommerce store just like Myntra.com provides 300 off on first purchase on the shopping of a particular amount. You too can do the same as coupons always work in your favor.

2. Organize A Contest

Contests have always been an effective marketing tactic that generates a lot of traffic and brand reach for your store. This is where you can unleash your creativity and use online platforms to increase WooCommerce sales. The more people will participate in the contest, the more will be the sales. You can also present some prizes or gifts for the winner and some complimentary gifts for all those participating. Remember that the prizes should be of sufficient value to attract the visitors you want on your site.

3. Free Shipping

Offering free shipping on the products is one classic and effective way of boosting up the sales on your website. Sometimes when you buy something from an online store, the shipping charges are too damn high which becomes a roadblock. People prefer to buy online because they get slightly lower prices of the products there but when shipping charges are high, they hesitate in buying. If there are no shipping charges, customers will buy from your store without any hesitation and ultimately the sales will increase.

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