10 Reasons Why Customers Hesitate To Buy From Your eCommerce Store

Want to attract more customers to your store? Want to increase sales ? Want to retain new and existing customers? Well, it may sound like an easy task but it is not.

Your eCommerce website is designed to attract people to buy things. There are many eCommerce store that we have bought things from. To name a few, Snapdeal, Amazon, Flipkart are some of the nationally known and popular eCommerce websites that we have heard of or have done shopping from. But there is an uncountable number of websites which we don’t even know of.

Remember that when people visit your store, they’re in search of a store that best fit their requirements. So your website must look attractive so that the customer find your website capable of satisfying their needs.

In the list below we are gonna discuss some points/mistakes/ problems which keep the customers away from your website.

Why do customers hesitate to buy from your eCommerce store? Let us know in the points below

1. Poor quality image and product discription

While shopping online, customers rely on product images as they can’t pick up and inspect the product like we do while shopping from the local store. If the images that are displayed on the store are not clear or of poor quality, they will not show interest in the product and you will lose the sales ultimately.

Put clear and HD pictures from different angles and create unique description which will make it easy for the customers to know what the product is all about and how it can benefit them.

2. Complex checkout process

A complex checkout process can be a complicated and frustrating experience for the customers. Checkout has to be simple. Eliminate the complicated checkout process by creating a short and simple checkout process. This way customers will prefer buying online and the sales will definitely rise.

3. Shipping charges

When we shop online, sometimes shipping charges are too damn high that you give up the idea of buying that product. Sometimes shipping charges are also kept hidden until the very end of the checkout process and this frustrates the customers because shipping charges are one of the major reason why people abandon the shopping cart. But there has to be a solution such as lowering the shipping charges for the products which are cheaper etc.

4. Lack of customer support

Online shoppers might get confused with a product and like a store, they can’t ask the shopkeeper or salesman about their query. Online shoppers often don’t get these type of services and may lose interest in online shopping and leave your website midway if they can’t get the answers right away. To avoid this problem, make it possible for online shoppers to contact you for any query or question. Give clear contact details that are easily visible on your site. This is where you can answer common questions shipping, refunds, product tracking etc.

5. Complicated returns and exchange

The biggest drawback of any online shopping site is that the returns and exchange are complex and also not free. By letting your customers know that you offer free return and exchange policy, they might shop more from your website and lessen the cart abandonment. There should be easy returns and quick refunds should be initiated. This will build trust in the customers and they will prefer to shop from your store thus increasing the sales.

6. Incorrect price

Pricing of the product is one tricky process. If the price is lower, customers will think that the products are not of good quality and when the price is high, they will think it as too expensive and not worth buying and will shop somewhere else. Proper market research can help you find the right price and also comparing the price with another website might help you in keeping the right price for the product and this will help you in gaining customers.

7. Missing contact information

We all know that eCommerce websites are virtual and all the products on the site are also virtually present there but there has to be contact information visible on the website. Customers need to know how they can reach you if they have a problem. There should be a contact us page on the websites and information such as mail Ids and contact numbers should be given.

8. not promoting properly

Promotion plays a vital role due to which more and more people come to know about your business website. You need to create an effective marketing strategy that uses social, content marketing and paid marketing. This way you will attract more traffic on the website and your sales will hopefully increase.

In a nutshell..

As we know there are a lot of websites available and people prefer to have their websites and online store but just having a store isn’t enough. As long as sales are not increasing, having a website is useless. There has to be enough traffic on the website and customers must buy something and not hesitate in buying something online. The website should be attractive enough to attract customers. Not every visitor will become a paying customer but you need to follow some points and resolve some issues in order to gain a lot of customers and increase sales. Mentioned above are some of the problems which generally restrict customers from buying online from eCommerce websites. Learn from the problems and turn them into perfection that’s how customers will trust on eCommerce sites and buy more and more thus increasing the sales.

Point Checklist before accepting the Web Development Projects

Whenever a client approaches you with a particular project, you first need to go through a few details in order to decide if the project is suitable for you or not. In this blog, we are going to discuss some points which could possibly help you decide whether to accept a project or not.

Let’s discuss some of these points in brief...

1. Timelines

Time is always a major factor in any project. Many companies claim to deliver the project in short time but just claiming isn’t enough. Also if you’re working on multiple projects at a single time, you will be overburdened with work and so will your developers. What if the client is expecting for the product to be delivered within a short span of time but your developers are already working on other projects then you will not be able to deliver the project on time which will leave your client unsatisfied. Always keep a track of time schedule before accepting any project because you don’t want to leave your customers unsatisfied and your developers overburdened.

2. Budget

When talking about project budget, budget and client’s requirements go hand in hand. A client should be aware that their overall budget will put the project in a certain direction. The more the requirements of the client, the more the overall budget of the project. Although we try our best to offer the best services in the affordable budget still there are some situations in which we cannot do much. Also, we don’t want our clients to face the problem of ovto pay for many more such as maintenance, marketing, 3rd party services etc.

3. Technology

Technology is certainly one of the most important factors. Clients sometimes have a desire to build their store on a particular with a particular technology. The problem occurs when technology is not fit for a particular project. It is very important to know whether a specific technology is suitable for a project and to which extent. Technology is the key and technology fit is undoubtedly one of the important factors to be kept in mind before accepting any project.

4. Expectations

It is important for both the sides to have a good understanding of the project. That’s the only way to have healthy relationships. We need to be aware of our roles, work that has to be done, our responsibilities, only then we will be able to maintain and build a relationship. Fulfilling expectations of clients is our duty but promising something that we can’t fulfill leaves a very bad impression of your company on the client. Just promising something for the sake of accepting the project is the worst thing you can do. This will create distrust in the mind of your clients for your company and every promise you failed to fulfill will come back and haunt you in the future.

5. Future perspective

It is difficult to even start a project without a perspective. We need to take in consideration of the client’s needs, business model as well as their short and long term plans. It is important to foresee future together and work in that direction because tomorrow’s fate is depended upon today’s planning. Sometimes, everything might look perfect but if we don’t have the vision we can’t reach there. Having a future perspective is thus very important for the business to run smoothly in long run.

6. Communication

Having proper communication from both sides is very important. There should be proper communication and the developers should be available to solve client’s queries and questions regarding their project. If your client or agency has a problematic, delayed communication, your project might be delivered late than the promised date. The communication gap can have many different reasons such as the other side is too busy, the person who you’re talking with doesn’t understand the project etc. You need to take care of all these things and manage to have efficient communication with the other party.

Let us summarize

Mentioned above were some of the points which from our perspective are crucial to know before accepting a web project. There surely will be more factors that are also important. If the points mentioned above taken into consideration carefully it can help you in offering a smooth and effective project to your clients that too on time. It is close to impossible to have the above points perfectly aligned but you can try your best because having a healthy balance is a must. Try and apply the above points and let us know how it works for you.

How to Increase WooCommerce Sales in 2019?

WooCommerce is a free open source ecommerce plugin that allows you to sell products and services online. The excitement of launching a new ecommerce store is unbeatable and what’s better than getting profitable results at the end of the day? Your ecommerce store is successful only when it is profitable, only when there are continues and increased sales. And once that happens, you get more and more eager to attract more visitors to your ecommerce store, more customers and increase sales as well. Who doesn’t want the rise in profits?

When it comes to building and launching an ecommerce store, the biggest challenge that comes your way is how to get leads which will later turn into customers and how to turn them into sales.

• In this blog, we have gathered the top 8 WooCommerce marketing techniques and practices that you can employ to boost sales on your online store. Let us discuss these points here.

1. Discount Coupons

Who doesn’t like coupons? Coupons and discounts are a great way of boosting up your sales. You can completely customize the deal of your online store. You can also control the validity of the coupons, who gets to use the coupons and the amount limit on which the coupon can be applied. The best thing about using coupons for promoting your store is the fact that you are in charge of distributing the coupons. Coupons attract new customers and they might make their mind to buy from your store. You can avail coupon when a new user visits your store or when a new account is created on your ecommerce store just like Myntra.com provides 300 off on first purchase on the shopping of a particular amount. You too can do the same as coupons always work in your favor.

2. Organize A Contest

Contests have always been an effective marketing tactic that generates a lot of traffic and brand reach for your store. This is where you can unleash your creativity and use online platforms to increase WooCommerce sales. The more people will participate in the contest, the more will be the sales. You can also present some prizes or gifts for the winner and some complimentary gifts for all those participating. Remember that the prizes should be of sufficient value to attract the visitors you want on your site.

3. Free Shipping

Offering free shipping on the products is one classic and effective way of boosting up the sales on your website. Sometimes when you buy something from an online store, the shipping charges are too damn high which becomes a roadblock. People prefer to buy online because they get slightly lower prices of the products there but when shipping charges are high, they hesitate in buying. If there are no shipping charges, customers will buy from your store without any hesitation and ultimately the sales will increase.

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