Some Web Designing Tips That Boost up Your Sales

Just having an eCommerce website is not enough until and unless it doesn't drive the sales. It may happen that your website has a lot of traffic but lesser customers, you are lacking something and you need to identify what it is that's not working in your favor. Most of the first time visitors of your website do not buy from the site. They might compare the prices of your website's products with other competitors. You have to make sure that the sales on your site are increasing to have a profitable eCommerce website.

Do you know web design has an impact on the website's sales? Yes, you heard that right!

Here are some of the web designing tips that boost up your sales -

1. Limited customer information

It is important to ask only the limited and precise customer information in the contact form such as name, email address, and zip codes. Visitors may think you are asking for too much information if you put in more fields. Besides, people hate filling out lengthy forms. They might even not fill the form and leave your website rather than filling out lengthy forms.

2. Design for easy navigation

If the navigation of your website is easy, the visitor will spend more and more time on your website and that increases the chances of sales. Dividing categories clearly, making navigation elements clickable links and putting a search feature are just some of the web design elements that make your site easily navigable.

3. Fast loading time

A customer gets irritated if the site is taking way too much time to load. According to recent studies, 47% of customers expect the website to load in less than 2 seconds and most of the customers will leave the site if the loading process takes more than 3 seconds. Make sure that the loading time of the site is fast enough that the customers will stick to the site and visit the site which may ultimately result in sales.

4. Give away free stuff

Who doesn't love free or complimentary stuff? Sometimes all people need to engage is to see the word FREE on the page. Giving them free stuff will encourage them to buy more from your eCommerce store. Offer them what you can and boost your chances of getting more conversions.

5. Mobile friendly website

A successful website is the one that runs on all the devices such as laptops, tablets, and cellphones. You might build a great website that looks great when viewed on desktop or laptop but looks unorganized and cluttered in cell phones. It is not said to be a responsive website. Responsive designs adjust to the size of your browser automatically. Mobile friendly and responsive website designs are essential these days. So a website must be mobile friendly and work properly on mobile phones as well.

6. Make a video of your products

There are many people who find reading articles boring and would rather watch a video than reading the article. So in order to reach out to customers, you can make a video highlighting your products and services. Videos are more engaging and are easier to make. It would be better if the duration of the video is kept short to about three minutes because longer videos might be time-consuming for the customers and they might not watch it till the end.

7. Display testimonials

Genuine testimonials from previous customers are great for spreading a word for your products or services. So whenever you receive a positive message from the previous customer, always put it up on your website so that the customers can see. You can also use an entire page or section of your website for testimonials since they attract potential customers on your site and build their trust in your website and its products.

8. Visible call-to-action (CTA) button

A call to action button is the one from where a visitor/customer can directly contact you while exploring your website. Make sure that the CTA is highly visible on your website. You can also put it in a different color such as in vibrant colors like orange or red to attract the customers. You must put it on the home page of your website so that it can be clearly seen by everyone.

Conclusion

The tips mentioned above were some of the web designing tips that help in boosting up your website's sales. Work on these tips and you will definitely see a rise in the sales and ultimately your business will grow. These were some of the tips that we think are beneficial for web designing that can work in your favor. Do you know of other web designing tips as well? If yes, please share them with us in the comment section below.

The Ultimate Guide to Page Speed Optimization for WordPress

Imagine visiting a website which takes a lot of time to load, will you stay at that site or will you leave it? Of course, if a site takes more than 4-5 seconds to load, you will get irritated and leave the site finally. Having a great page speed loading time in WordPress benefits your business and visitors will stay on your website for longer time and search engines will rank your sites higher in search results as well.

Having a website with slow page loading speed will affect your business as nobody wants to waste their time on a slow site. Internet users do not have a lot of patience when it comes to page loading speed.

Why is having a fast loading site is important?

1. Fast page loading speed helps increase your site's ranking in SERPs

2. Slow page speed will decrease your site's bounce rate.

3. Faster page speed increases conversion rates

4. It leaves the visitors of the site happy and satisfied.

When you talk of page speed, it is simply the measurement of how fast your site's contents load. So when you talk of page optimization, page speed is one of the things you should be working on.

So here are some of the steps that can help you in improving the page loading speed of your WordPress site-

1. Backup your site

It is very important to make a backup before doing any major changes to your site. You can back up your site easily by installing a backup plugin. It is important to create a backup so that you don't lose data and it helps you restore data of the previous version. Restoring the data to the previous version is better than doing it all over again.

2. Optimize your site's images

High-resolution images take more time to load and this affects your page speed. While uploading images in the site, make sure to choose the correct image file type. The file type has to be chosen on the basis of which colors the image has. If the image is rich in colors with no transparency, use JPEG format in it. GIFs fit images with flat colors. Most of the times, site owners make use of JEPGs and PNGs file types for images. If you want to have quality images, make sure to select high-resolution images and reduce it into a smaller size. This will create a better quality for images rather than using a small resolution image.

3. Choose an appropriate theme

WordPress has a lot of themes to choose from. WordPress themes look good and have all the features that you can imagine they might decrease the speed of your site as they don't pay any importance to the site's performance. To create a successful blog or website, choosing the right theme that prioritizes performance is very important. Priority must be given to theme's performance than its features because no matter how many features it has if your site isn't performing well, then it's useless. No matter what theme you choose, always prioritize performance over features.

4. Install WordPress caching plugin

WordPress pages are dynamic. To build your pages, WordPress has to run a process to find the required information, put it all together and then display it to the user. This process takes a lot of time and involves a lot of steps and can slow down your website when many people visit your website at the same time. That's why we recommend you to use a WordPress caching plugin as it makes your site much faster. So you must have installed and used a WordPress caching plan for your website as it makes your WordPress site nearly from 2 to 5 times faster.

5. Use faster plugins

Poor WordPress plugins may affect the performance of your site and slow down the loading speed of your website. It increases your page load time and slows down the site. So it is very important to choose the right plugin that will help in improving the performance and loading speed of the site. To help you choose the right plugins, we think the following are our picks of the most common and best plugins for WordPress-

• Wpforms

• Solilioquy

• Shared counts

• Envira gallery

Apart from these, you can test other plugins as well. Simply run the speed tests before and after installing the plugin and compare its impact on the site's performance.

6. Use appropriate social media buttons

Social media has always been a big and important part of digital marketing. Placing the social media buttons on the right and appropriate place makes it easier for the users to share the content of your site with others. Thus, there is no doubt that one of the best ways to share the content and products of your site on other social media platforms is by adding social media buttons on the site. Thus, make sure to add these social media buttons on your site and place them where they can be easily visible to the visitors.

Results and conclusion

As we said at the beginning of this blog that WordPress page speed optimization is very important and is a must for improving the site's performance and for increasing site's page load speed. The points mentioned above were some of the steps and techniques which will help you learn how to improve your WordPress site's speed and performance. Go ahead and try out these techniques. Don't forget to check the site's speed before and after implementing these practices. You will be surprised how these practices work for you and boost your WordPress site's performance and speed.

Also if you know of other practices as well, do share them with us. We would love to know about ore practices that will boost the performance of the WordPress website. Do share them with us in the comment section below.

PHP Application Development for Enterprises

PHP was originally designed for web development but now it has become a general-purpose programming language. PHP is a functional language with rising importance today. There are many advantages of PHP as a programming language. The are many PHP developers and it is easier to hire top developers who have broad knowledge in this field. PHP application is based on an open source and cross-platform language. The typical PHP team is likely to have knowledge of CSS3, HTML5, MySQL and JavaScript framework. There are millions of PHP users around the world using PHP for web design and development which makes PHP the best platform for enterprise business.

Do you want to have a successful eCommerce site with loads of features and which gives a better experience to the users? If yes, then you must hire the right PHP development company.

PHP comes with many features and benefits which makes it better for any developer to design and develop an eCommerce application with PHP7 to make a website load faster.

Here are advantages of PHP for business enterprises-

Diverse community, expertise and time.

PHP application is development is an open source and cross-platform language and it has one of the largest and most dynamic support communities. There is a large ecosystem of PHP developers which makes it easy to hire developers with broad knowledge. Most common programming languages are SQL, JavaScript, and PHP. Php platform also provides flexibility, quick time to market especially when working on deadlines.

Scalability and performance in PHP Application Development

Good enterprise software should be able to adjust to the amount of work you handle. PHP offers support for tools such as APC and Redis which cache parts of the code or the database objects, as well as directly stores in the memory of the server.

The following aspects of PHP web application Development Services result in faster development speed and a lower cost for the whole project-

• provides robust support for a majority of additional web technologies.

• Pre-built modules for direct integration

• bug fixing

• the processing workflow

considering the huge support of PHP developers, the security bugs are solved in no time.

PHP and Maintenence

PHP provides long-term support when it comes to maintenance. PHP is serious about robust performance. New versions and updates of PHP keep coming. PHP development team can expect five years of official support for the current version expires, an upgraded version of PHP will be ready in the market providing similar support.

Development and support for PHP application development

PHP has the three top CMS engines- WordPress, Joomla, and Drupal. Taking advantage of ready-to-use platforms that have all the necessary tools to represent a company's brand, marketing strategy, or eCommerce tool is cheap, fast and it promises long term support.

PHP application development can be supported by several frameworks that incorporate great architectural concepts.

Among the most famous PHP are Symphony2+, Laravel 5+, Phalcon, CakePHP. Among these, Laravel has to gain more users since 2016.

Reduction in total cost using PHP apps

The following aspects of PHP app development result in faster development speed and reduction in the total cost of the project-

• a large community of PHP developers who are familiar with many web technologies.
• An ocean of pre-built modules for direct integration
• the processing workflow

Thus we can say that developing PHP apps save money, time and effort.

Observations and findings...

We conclude from the above blog that whether it is the enterprise or startup, anything can be successful with PHP application development. The strong ecosystem of developers, diversity, proper architecture and a powerful framework that add to the rise of PHP application development. You can say that PHP is the best platform for enterprise as almost 80% of all dynamic websites use PHP for eCommerce websites. Thus we can say PHP is the best platform for application development and has many features and advantages that will help you in the long run.

Mistakes To Be Avoided While Designing Your Website

Website designing ain't an easy task. It can be difficult to master. When it comes to creating a design that boosts up the sales and generates revenue. Your web design has the power to either make or break your company's goals. Your website needs to be appealing , it must look attractive as well as it must also make money.

Although many websites struggle in getting the leads, visitors and traffic on their website even after putting so many efforts. This happens because there are some loopholes that you need to work on. If you wish to increase the amount of traffic, leads and sales on your website, you will have to avoid making some mistakes to stand out from the competitors.

Let us see which mistakes you need to avoid while designing your website to have a responsive and profitable website.

Listed below are those mistakes. Let's discuss them-

1. No responsive design

A website must be responsive. It is the most important feature of a website. Being responsive means that the website is accessible to everyone irrespective of their device. If the site is not responsive then not everyone will be able to use and access it. Thus, there are more phone users than PC users and if the site is not responsive then this is definitely a roadblock of website design.

2. slow website load time

If any website takes more than 4 seconds to load completely, then it is too slow. According to a Google survey, most of the websites take more than 7 seconds to load which is not the sign of a good website design. They also found that the slower the site, the more likely the user is to bounce and leave your website which you don't want to happen. Thus a website must not take much time to load if it wants to attract traffic and increase its sales. Thus the loading time of the website must not be more than 4-5 seconds.

3. Absence of quality content

A website which doesn't have quality content fails to attract traffic and will not be able to build relationships with potential or repeat customers so you must offer quality, unique, fresh, eye-catching and engaging content. Quality content is also highly valuable as an SEO practice. You must have heard that 'content is the king' and that is true indeed. Content plays a vital role in any website. It keeps the customers engaged and thus, content must not be repetitive, old or copied from somewhere else. It should be original, fresh and apt.

4. No or hidden contact info

Imagine a website with no contact info in it. Irritating right? Yes, a website must have contact info so that your customers can get in touch with you if they have any query or issue. The customers who visit your website need to get in touch with you and for that purpose giving contact information on the website is very important and necessary.

5. Using too many fonts

Using too many font styles and fonts of different sizes doesn't look good and attractive and rather create confusion in the minds of customers. Visitors might get distracted when they read something which has too many different font styles of different sizes. Your website may be appealing but overdoing it with a lot of fonts and styles isn't a good idea because the simpler, the better. You must not have more than two or three fonts in a website.

6. Poor grammar

We all make some grammatical mistakes from time to time and it is okay and understandable as it is not our first language. Although many times website visitors forgive the grammatical errors and mistakes but when it creates a problem when it becomes repetitive. It makes a terrible first impression and as you know, 'first impression is the last impression' so make sure to leave a good first impression by improving the grammatical mistakes on your websites.

7. No search box

If your website has more than 15 to 20 pages, it's probably worth adding a search box. If you have an eCommerce site then having a search box is a must. For example, sites like Amazon, eBay, Flipkart etc have a search box on the top of their home page from where you can search the products that you are looking for. It makes it so much easier for the customers to use the website. Whatever you are looking for, you just have to type that in the box and it will load within a few seconds and a list will be there in front of you.

Thus, a search box really makes it easy for the customers to search for the products they are interested in and it attracts more and more customers to your site as well.

8. No return policy or warranty

A website not having return policy fails to impress the customers. Website visitors want to know that you will take care of them if something goes wrong such as if you received a defective product or the product didn't fit you, in such cases you will have to return the product but if there is no such option on the website, they will hesitate in buying from your website next time. This also leaves a bad impression of your website and it will result in losing a customer.

9. Poor search

Website visitors in eCommerce sites use to search for what they are looking for. Search is how they find the product they are looking for out of many products available. If your site needs a search engine, make sure it shows the best and most relevant search results.

10. Not answering visitor's question

The website visitors might have some questions that they want to ask to you but if you don't answer their questions, they will leave the website and it leaves a bad impression of the website on them. Website visitors have loads of questions that they want you to answer such as

• How do you handle returns and exchanges?
• What's your shipping charges?
• Where are you located?
• What's your delivery time?

These are some of the basic questions that visitors generally ask and if these questions go unheard or unanswered, they might leave your website and never come back. Thus, you should always answer the questions asked by them from time to time.

11. No browser caching

When browser caching is enabled, web pages load faster than usual. Once you have downloaded and multimedia such as images, videos, graphics, files, etc, it lives in your device or machine. Retrieving files from your hard drive takes lesser time than retrieving them from the server. Without caching, your device will have o download the media, again and again, every time you click on a product page. Thus enabling browser caching in the website is a must.

12. No image or file compression

Can we say images speak louder than words? A single image file can have a lot of unnecessary information. Image compression removes the unnecessary data giving you the same image but with a smaller file size with a slight change in the quality of the image.

13. Unresponsive image size

It is recommended to use CSS media queries to ensure that graphics, images, and videos on your website are fully responsive and user-friendly. The images and videos on the websites should change as per screen dimensions and with different devices. Your CSS should accommodate the changes in size and shape, resizing your images and media.

Conclusion

Mentioned above are some of the mistakes in website design that have to be avoided. We have involved the top 10 mistakes which we think need to be corrected in order to have a flawless website design. These are the loopholes because of which a website fails to get the desired leads, traffic, and increased sales and profit. Try to avoid the listed mistakes and you will definitely see a difference if you work hard to correct them and not repeat the same mistakes again.

Do you know of other mistakes too that need to be corrected and have not been included in the list? if yes, feel free to share those mistakes with us in the comment section below.