Some Web Designing Tips That Boost up Your Sales

Just having an eCommerce website is not enough until and unless it doesn't drive the sales. It may happen that your website has a lot of traffic but lesser customers, you are lacking something and you need to identify what it is that's not working in your favor. Most of the first time visitors of your website do not buy from the site. They might compare the prices of your website's products with other competitors. You have to make sure that the sales on your site are increasing to have a profitable eCommerce website.

Do you know web design has an impact on the website's sales? Yes, you heard that right!

Here are some of the web designing tips that boost up your sales -

1. Limited customer information

It is important to ask only the limited and precise customer information in the contact form such as name, email address, and zip codes. Visitors may think you are asking for too much information if you put in more fields. Besides, people hate filling out lengthy forms. They might even not fill the form and leave your website rather than filling out lengthy forms.

2. Design for easy navigation

If the navigation of your website is easy, the visitor will spend more and more time on your website and that increases the chances of sales. Dividing categories clearly, making navigation elements clickable links and putting a search feature are just some of the web design elements that make your site easily navigable.

3. Fast loading time

A customer gets irritated if the site is taking way too much time to load. According to recent studies, 47% of customers expect the website to load in less than 2 seconds and most of the customers will leave the site if the loading process takes more than 3 seconds. Make sure that the loading time of the site is fast enough that the customers will stick to the site and visit the site which may ultimately result in sales.

4. Give away free stuff

Who doesn't love free or complimentary stuff? Sometimes all people need to engage is to see the word FREE on the page. Giving them free stuff will encourage them to buy more from your eCommerce store. Offer them what you can and boost your chances of getting more conversions.

5. Mobile friendly website

A successful website is the one that runs on all the devices such as laptops, tablets, and cellphones. You might build a great website that looks great when viewed on desktop or laptop but looks unorganized and cluttered in cell phones. It is not said to be a responsive website. Responsive designs adjust to the size of your browser automatically. Mobile friendly and responsive website designs are essential these days. So a website must be mobile friendly and work properly on mobile phones as well.

6. Make a video of your products

There are many people who find reading articles boring and would rather watch a video than reading the article. So in order to reach out to customers, you can make a video highlighting your products and services. Videos are more engaging and are easier to make. It would be better if the duration of the video is kept short to about three minutes because longer videos might be time-consuming for the customers and they might not watch it till the end.

7. Display testimonials

Genuine testimonials from previous customers are great for spreading a word for your products or services. So whenever you receive a positive message from the previous customer, always put it up on your website so that the customers can see. You can also use an entire page or section of your website for testimonials since they attract potential customers on your site and build their trust in your website and its products.

8. Visible call-to-action (CTA) button

A call to action button is the one from where a visitor/customer can directly contact you while exploring your website. Make sure that the CTA is highly visible on your website. You can also put it in a different color such as in vibrant colors like orange or red to attract the customers. You must put it on the home page of your website so that it can be clearly seen by everyone.

Conclusion

The tips mentioned above were some of the web designing tips that help in boosting up your website's sales. Work on these tips and you will definitely see a rise in the sales and ultimately your business will grow. These were some of the tips that we think are beneficial for web designing that can work in your favor. Do you know of other web designing tips as well? If yes, please share them with us in the comment section below.