Mistakes To Be Avoided While Designing Your Website

Website designing ain't an easy task. It can be difficult to master. When it comes to creating a design that boosts up the sales and generates revenue. Your web design has the power to either make or break your company's goals. Your website needs to be appealing , it must look attractive as well as it must also make money.

Although many websites struggle in getting the leads, visitors and traffic on their website even after putting so many efforts. This happens because there are some loopholes that you need to work on. If you wish to increase the amount of traffic, leads and sales on your website, you will have to avoid making some mistakes to stand out from the competitors.

Let us see which mistakes you need to avoid while designing your website to have a responsive and profitable website.

Listed below are those mistakes. Let's discuss them-

1. No responsive design

A website must be responsive. It is the most important feature of a website. Being responsive means that the website is accessible to everyone irrespective of their device. If the site is not responsive then not everyone will be able to use and access it. Thus, there are more phone users than PC users and if the site is not responsive then this is definitely a roadblock of website design.

2. slow website load time

If any website takes more than 4 seconds to load completely, then it is too slow. According to a Google survey, most of the websites take more than 7 seconds to load which is not the sign of a good website design. They also found that the slower the site, the more likely the user is to bounce and leave your website which you don't want to happen. Thus a website must not take much time to load if it wants to attract traffic and increase its sales. Thus the loading time of the website must not be more than 4-5 seconds.

3. Absence of quality content

A website which doesn't have quality content fails to attract traffic and will not be able to build relationships with potential or repeat customers so you must offer quality, unique, fresh, eye-catching and engaging content. Quality content is also highly valuable as an SEO practice. You must have heard that 'content is the king' and that is true indeed. Content plays a vital role in any website. It keeps the customers engaged and thus, content must not be repetitive, old or copied from somewhere else. It should be original, fresh and apt.

4. No or hidden contact info

Imagine a website with no contact info in it. Irritating right? Yes, a website must have contact info so that your customers can get in touch with you if they have any query or issue. The customers who visit your website need to get in touch with you and for that purpose giving contact information on the website is very important and necessary.

5. Using too many fonts

Using too many font styles and fonts of different sizes doesn't look good and attractive and rather create confusion in the minds of customers. Visitors might get distracted when they read something which has too many different font styles of different sizes. Your website may be appealing but overdoing it with a lot of fonts and styles isn't a good idea because the simpler, the better. You must not have more than two or three fonts in a website.

6. Poor grammar

We all make some grammatical mistakes from time to time and it is okay and understandable as it is not our first language. Although many times website visitors forgive the grammatical errors and mistakes but when it creates a problem when it becomes repetitive. It makes a terrible first impression and as you know, 'first impression is the last impression' so make sure to leave a good first impression by improving the grammatical mistakes on your websites.

7. No search box

If your website has more than 15 to 20 pages, it's probably worth adding a search box. If you have an eCommerce site then having a search box is a must. For example, sites like Amazon, eBay, Flipkart etc have a search box on the top of their home page from where you can search the products that you are looking for. It makes it so much easier for the customers to use the website. Whatever you are looking for, you just have to type that in the box and it will load within a few seconds and a list will be there in front of you.

Thus, a search box really makes it easy for the customers to search for the products they are interested in and it attracts more and more customers to your site as well.

8. No return policy or warranty

A website not having return policy fails to impress the customers. Website visitors want to know that you will take care of them if something goes wrong such as if you received a defective product or the product didn't fit you, in such cases you will have to return the product but if there is no such option on the website, they will hesitate in buying from your website next time. This also leaves a bad impression of your website and it will result in losing a customer.

9. Poor search

Website visitors in eCommerce sites use to search for what they are looking for. Search is how they find the product they are looking for out of many products available. If your site needs a search engine, make sure it shows the best and most relevant search results.

10. Not answering visitor's question

The website visitors might have some questions that they want to ask to you but if you don't answer their questions, they will leave the website and it leaves a bad impression of the website on them. Website visitors have loads of questions that they want you to answer such as

• How do you handle returns and exchanges?
• What's your shipping charges?
• Where are you located?
• What's your delivery time?

These are some of the basic questions that visitors generally ask and if these questions go unheard or unanswered, they might leave your website and never come back. Thus, you should always answer the questions asked by them from time to time.

11. No browser caching

When browser caching is enabled, web pages load faster than usual. Once you have downloaded and multimedia such as images, videos, graphics, files, etc, it lives in your device or machine. Retrieving files from your hard drive takes lesser time than retrieving them from the server. Without caching, your device will have o download the media, again and again, every time you click on a product page. Thus enabling browser caching in the website is a must.

12. No image or file compression

Can we say images speak louder than words? A single image file can have a lot of unnecessary information. Image compression removes the unnecessary data giving you the same image but with a smaller file size with a slight change in the quality of the image.

13. Unresponsive image size

It is recommended to use CSS media queries to ensure that graphics, images, and videos on your website are fully responsive and user-friendly. The images and videos on the websites should change as per screen dimensions and with different devices. Your CSS should accommodate the changes in size and shape, resizing your images and media.

Conclusion

Mentioned above are some of the mistakes in website design that have to be avoided. We have involved the top 10 mistakes which we think need to be corrected in order to have a flawless website design. These are the loopholes because of which a website fails to get the desired leads, traffic, and increased sales and profit. Try to avoid the listed mistakes and you will definitely see a difference if you work hard to correct them and not repeat the same mistakes again.

Do you know of other mistakes too that need to be corrected and have not been included in the list? if yes, feel free to share those mistakes with us in the comment section below.