10 Reasons Why Customers Hesitate To Buy From Your eCommerce Store

Want to attract more customers to your store? Want to increase sales ? Want to retain new and existing customers? Well, it may sound like an easy task but it is not.

Your eCommerce website is designed to attract people to buy things. There are many eCommerce store that we have bought things from. To name a few, Snapdeal, Amazon, Flipkart are some of the nationally known and popular eCommerce websites that we have heard of or have done shopping from. But there is an uncountable number of websites which we don’t even know of.

Remember that when people visit your store, they’re in search of a store that best fit their requirements. So your website must look attractive so that the customer find your website capable of satisfying their needs.

In the list below we are gonna discuss some points/mistakes/ problems which keep the customers away from your website.

Why do customers hesitate to buy from your eCommerce store? Let us know in the points below

1. Poor quality image and product discription

While shopping online, customers rely on product images as they can’t pick up and inspect the product like we do while shopping from the local store. If the images that are displayed on the store are not clear or of poor quality, they will not show interest in the product and you will lose the sales ultimately.

Put clear and HD pictures from different angles and create unique description which will make it easy for the customers to know what the product is all about and how it can benefit them.

2. Complex checkout process

A complex checkout process can be a complicated and frustrating experience for the customers. Checkout has to be simple. Eliminate the complicated checkout process by creating a short and simple checkout process. This way customers will prefer buying online and the sales will definitely rise.

3. Shipping charges

When we shop online, sometimes shipping charges are too damn high that you give up the idea of buying that product. Sometimes shipping charges are also kept hidden until the very end of the checkout process and this frustrates the customers because shipping charges are one of the major reason why people abandon the shopping cart. But there has to be a solution such as lowering the shipping charges for the products which are cheaper etc.

4. Lack of customer support

Online shoppers might get confused with a product and like a store, they can’t ask the shopkeeper or salesman about their query. Online shoppers often don’t get these type of services and may lose interest in online shopping and leave your website midway if they can’t get the answers right away. To avoid this problem, make it possible for online shoppers to contact you for any query or question. Give clear contact details that are easily visible on your site. This is where you can answer common questions shipping, refunds, product tracking etc.

5. Complicated returns and exchange

The biggest drawback of any online shopping site is that the returns and exchange are complex and also not free. By letting your customers know that you offer free return and exchange policy, they might shop more from your website and lessen the cart abandonment. There should be easy returns and quick refunds should be initiated. This will build trust in the customers and they will prefer to shop from your store thus increasing the sales.

6. Incorrect price

Pricing of the product is one tricky process. If the price is lower, customers will think that the products are not of good quality and when the price is high, they will think it as too expensive and not worth buying and will shop somewhere else. Proper market research can help you find the right price and also comparing the price with another website might help you in keeping the right price for the product and this will help you in gaining customers.

7. Missing contact information

We all know that eCommerce websites are virtual and all the products on the site are also virtually present there but there has to be contact information visible on the website. Customers need to know how they can reach you if they have a problem. There should be a contact us page on the websites and information such as mail Ids and contact numbers should be given.

8. not promoting properly

Promotion plays a vital role due to which more and more people come to know about your business website. You need to create an effective marketing strategy that uses social, content marketing and paid marketing. This way you will attract more traffic on the website and your sales will hopefully increase.

In a nutshell..

As we know there are a lot of websites available and people prefer to have their websites and online store but just having a store isn’t enough. As long as sales are not increasing, having a website is useless. There has to be enough traffic on the website and customers must buy something and not hesitate in buying something online. The website should be attractive enough to attract customers. Not every visitor will become a paying customer but you need to follow some points and resolve some issues in order to gain a lot of customers and increase sales. Mentioned above are some of the problems which generally restrict customers from buying online from eCommerce websites. Learn from the problems and turn them into perfection that’s how customers will trust on eCommerce sites and buy more and more thus increasing the sales.