What Makes a Great Website? Effective Strategies

What is a great website for you? You can define a great website development in a variety of ways. A great website is the one which promotes sales and the one which earns profit.

Your website also needs to clearly communicate with your audience about what you do, why do you it, and who you do it for. No matter how great you think your website is, there is always improvement needed.

So, what do you need to know to improve your website design?

Let us discuss some of effective strategies which will help you improve your website's performance. So let us begin!

1. Have a plan

You have to set some goals for your website. Don't just start designing your website. You need to have a plan. There should be a strategy. A strategic website's core purpose is to serve, support and sell. Other than that, there are other things too that have to be taken in consideration such as which pages are the visitors going to view, which content are they going to read and what other offers are they going to get benefited from. The designing of the website comes after all the initial questions have been answered in the right order. So having a plan is the first step which must not be ignored.

2. Build a solid foundation

Your website can't be great unless it's built on a solid foundation. Your website shouldn't depend on social media apps such as Facebook, LinkedIn, Tumblr or any other such platform. You can build a foundation for your website by purchasing one unique domain that your company owns, housing it on a reliable hosting platform and using a content content management system that enables you to publish anything easily.

3. Include social share and follow buttons

if your website currently doesn't have social share buttons, you could be missing out on a lot of social media traffic that's generating from the people who are reading your blog. Social share buttons are generally found on the top or bottom of the blog post. They contain icons of different social media apps and allow you to share the pages directly on the social media app you choose. These buttons are used as a medium of sharing the post with more and more people. Thus you must have these social share buttons for people to share them with their friends and family. You post will receive more views and reach.

4. Develop and maintain your brand

Your brand isn't defined by one thing such as a logo. Your logo, tagline, color scheme, fonts, design, voice, and overall customer experience, everything matters. The challenge is to define the elements that define your brand and what you are dealing in. Developing brand name of your website in the market is a challenging task. People must recognize your brand by its logo or tagline.

5. Make it fast

The pages of your website should load fast. According to a research, if a website takes more than 4 or 5 seconds to load, the visitor may leave your website and moves to some other site. Slow loading pages will chase away and negatively impact your search engine rankings. There are numerous ways to make your site load faster. Oversize images are the biggest culprit and easiest fix. Crop the oversize images because they take a lot of load time and slows the speed of your website. But make sure to maintain the quality of the image because images are what customers will see when they decide to buy a product.

6. Navigation

Navigation is the key when designing your website. It's the map that displays the core places that the users can visit. A website with improper and disorganized navigation is worse and confusing. To improve your website's navigation, it's important to ensure that your visitors can easily find what they are looking for. If users can't find what they are looking for, they will leave your site in no time which you don't want to happen. To reduce the bouncing rates on your website, make sure your navigation is clear and proper for the visitors to understand.

7. Mobile optimization

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking higher in search results can result in significant traffic on your website. SEO is one of the most cost effective and crucial marketing strategy because it targets users who are looking for the products or services that your website deals in. SEO also makes your website more navigable for users as well.

8. Mobile friendly

We live in a mobile age where there are more mobile users than laptop or PC users. If you want to beat the competitors and want to create successful brand name in the market, you need to make your website or application mobile friendly. Imagine a friend sends you a link via Facebook and when you click on it from your mobile phone, an unorganized website appears in front of you, what will you do? Of course you will leave that site in no time. If you don't want to lose a large number of customers, make your site mobile friendly. Because, mobile friendliness is directly proportional to the number of customers you will get.

9. Clear call-to-action button

A call of action is a short phrase containing two or three words as “write now”, “Call now” or “click here”. A call to action button should be short and sweet. An effective call to action button has two to five words. The call to action button should not be blur or hidden somewhere rather it should be clearly visible and written in bold big letters which is visible to everyone who visits the websites in one look.

Final words

Here you go! We have discussed nine of the effective strategies which can help you improve the performance of your website and make it a great website if implemented properly. Go through these tips and work on them and you will definitely see a difference. If we have missed on some points, feel free to share them with us in the comment section. You can also paste a link of the tips you think are important and helpful. We will definitely go through those points. If you have any more queries or questions, feel free to ask in the comment section.

Keep implementing the strategies, keep improving!